Cookie Policy
Last updated: 22 July 2026
1. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone or tablet) when you visit a website. They allow the website to recognise your device on subsequent visits and can store preferences or track behaviour across the site.
Similar technologies include local storage, session storage and pixel tags - references to "cookies" in this policy encompass all such technologies.
2. Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off. They do not require your consent under PECR.
| Cookie Name | Purpose | Duration |
|---|---|---|
cookieConsent | Stores your cookie consent preference to prevent the banner re-appearing on every page load. | 12 months (localStorage) |
2.2 Analytics Cookies
These cookies are set only after you have given explicit consent via our cookie banner. They help us understand how visitors interact with the Site so we can improve it.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years |
_ga_* | Google Analytics | Used to persist session state across page requests. | 2 years |
_gid | Google Analytics | Distinguishes users for session-level reporting. | 24 hours |
2.3 Marketing & Advertising Cookies
These cookies are set only after you have explicitly consented. They may be used to show you relevant advertising on other platforms and to measure the effectiveness of advertising campaigns.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites. | 90 days |
_fbp | Meta (Facebook) | Used to deliver, measure and improve relevance of advertisements. | 90 days |
3. Google Consent Mode v2
We implement Google Consent Mode v2 on this Site. When you first visit, all non-essential Google services (ad_storage, ad_user_data, ad_personalization, analytics_storage) are set to denied by default. These signals are updated to granted only if you click "Accept All" in the cookie banner.
This means no advertising identifiers or analytics data are stored or associated with your visit unless you have explicitly consented. Modelled conversions may still be reported by Google using aggregated, non-identifiable data where consent is withheld.
4. Managing Your Cookie Preferences
You can update your preferences at any time:
- On this Site: clear your browser cookies and reload the page - the cookie banner will reappear, allowing you to make a new choice.
- Browser settings: most browsers allow you to block or delete cookies via their settings. Blocking strictly necessary cookies may affect Site functionality.
- Opt-out tools: you can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout. For interest-based advertising, visit youronlinechoices.com (EU/UK) or aboutads.info/choices.
Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.
5. Third-Party Cookies
Some cookies on this Site are set by third parties (e.g. Google, Meta). We do not control these third parties' use of cookies and recommend reviewing their own privacy and cookie policies:
- Google: policies.google.com/privacy
- Meta: www.facebook.com/policy.php
6. Changes to This Policy
We may update this Cookie Policy when we add or remove cookies, or when legal requirements change. The "Last updated" date at the top reflects when this policy was last revised.
7. Contact
For questions about this Cookie Policy, contact us at privacy@vitaclean.world or write to Baymont Nutrition Ltd, 12 Wellness Square, London EC1A 1BB, United Kingdom.
You may also contact the Information Commissioner's Office (ICO) at ico.org.uk | 0303 123 1113.